Digital Therapy Platform
We developed the brand image and website for Psyfit, an online therapy platform in Chile, emphasizing intuitive and accessible design.
At a Glance
Problem Statement
In a context where therapy is stigmatized and cultural sensitivity is paramount, we addressed the challenge of creating a user-friendly platform for mental health services.
Our Approach
Throughout the project I worked closely with the client to understand their specific challenges. I started by benchmarking the competition, created wireframes and performed user testing to ensure the design met the needs of the end user. I then created the brand identity, which reflected reassurance and confidence, followed by the development of high-fidelity mockups focused on accessibility. The company’s website was developed in WordPress for ease of content management. In addition, I ensured that the platform was easily scalable for future expansion and growth.
Outcomes
1. Building Trust Through Design
We created a brand identity that fosters trust and accessibility, crucial to attract reluctant users to therapy.
2. Data-Driven Enhancements
Analytics used to continually improve user interaction and engagement, resulting in a 25% increase in session duration.
3. Scalable Development
We developed a scalable WordPress site that can easily adapt to future expansions and upgrades.
Enhanced User Experience
The user experience was enhanced by prioritizing accessibility, intuitive navigation and a calming color palette. Both therapeutic professionals and patients seeking treatment online demonstrated their satisfaction in using the platform.
Achievements
The project achieved significant advances in online therapy accessibility and participation in a culturally sensitive market, setting a benchmark for future digital health initiatives.