Wrapped App for iOS

Wrapped – Track Your Year, One Counter at a Time

How many kebabs do you eat per month? How many coffees do you drink in a year? How much do you spend on daily consumption?

These were the questions my girlfriend asked me at the end of 2024 after seeing a viral TikTok trend where people shared their yearly consumption summaries. However, many of these posts showed alarming data, making people rethink their habits.

That’s when we thought: what if there was an app to track these things without any pressure—just for fun?

Wrapped was born as a simple and intuitive solution that allows users to track anything they want, without judgment. Whether it’s kebabs, beers, or work meetings, Wrapped lets you add whatever you want and generate your personal Wrapped at the end of the year.

At a Glance

iOS Swift Swift - UI MVP

Problem Statement

Most consumption-tracking apps have two main issues:

They’re too serious. They focus on finance, productivity, or health, bombarding users with data and analytics that make them rethink habits they never intended to change.
They lack customization. Many apps only let you track specific things (money, time, calories) but don’t allow you to freely log whatever you want.

Wrapped changes the game. This app is designed to make tracking fun, not overwhelming. It doesn’t provide deep insights or financial reports—it simply lets you count what you want and see your stats at the end of the year.

Our Approach

When designing Wrapped, I focused on these key principles:

A friendly and visual design
Custom icons for each Wrapped.

A soft color palette and clear typography that enhance simplicity and fun.
A frictionless user experience
A clean, intuitive UI with minimal interactions to quickly add counters.

An optimized user flow for creating, logging, and sharing with ease.
Social & collaborative tracking
Invite friends to track together in the same Wrapped.

Join existing Wrapped counters via shareable invitations.

Outcomes

1. App Store

MVP developed and in the process of being launched on the App Store.

2. Interactive Charts

Implemented interactive charts to visualize consumption month by month.

3. Collaborative Tracking

Collaborative tracking, allowing users to invite friends to their Wrapped.

3. Apple’s Human Interface Guidelines

A modern UI aligned with Apple’s Human Interface Guidelines and optimized for SwiftUI.

Functionalities

Create your own Wrapped: Add any activity or consumption you want to track.
Easily log and manage counters: Use intuitive buttons to add or remove units from each category.
Interactive data visualization: View your consumption summary and total spending over the year.
Share with friends: Invite friends to join your Wrapped or join theirs.
No guilt-driven analytics: Wrapped is about having fun, not stressing over numbers.

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Achievements

Designed and developed the MVP in record time.
Fully implemented using SwiftUI for a smooth iOS-native experience.
User testing highlighted the app’s ease of use and engaging experience.
Validated UI based on Apple’s Human Interface Guidelines.

Designed and developed the MVP in record time. Fully implemented using SwiftUI for a smooth iOS-native experience. User testing highlighted the app’s ease of use and engaging experience. Validated UI based on Apple’s Human Interface Guidelines.